Fundamentals never change. But what are the fundamental aspects of sales and marketing, and what are the fads? The fundamental basis of sales and marketing is relationships. Obviously, no one gets paid until something is sold. There are two ways you can sell: you can manipulate a “prospect,” or you can connect with a human being and explain how your product and service will meet their needs. The internet has changed sales and marketing. However, they don’t change the fundamentals of sales and marketing: a relationship must exist between the product creator and the consumer. This lack of attention to the fundamental relationship between seller and buyer is the key to the problems in our culture. The internet is just another method of connecting people …

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